Industry analysts advise that utility companies must become increasingly more performance oriented and driven by analytics in order to succeed. There's no doubt that data drives today’s business decisions, and that’s especially true of public outreach programs. From accurately targeting audiences and honing the right message to fulfilling regulatory obligations and satisfying insurance audits, metrics are critical.
Meaningful metrics and improved performance start with the right data. You must be confident in your sources, collection, maintenance, storage, analyses, and reporting.