News

FOR IMMEDIATE RELEASE

Natural Gas Industry Focuses on Public Safety to Engage Customers and Drive Continuous Improvement

Culver Company Publishes Key Principles to Gaining Business Advantages Through Public Safety Outreach

San Francisco, CA – August 4, 2015 – In accordance with analyst reports about the rise in customer satisfaction with U.S. gas utilities, Culver Company has published key principles for sustaining that growth and achieving competitive advantages through public safety outreach. In the August-September issue of American Gas Magazine, the company offers recommendations for fashioning effective communications and gathering related metrics in order to achieve safety goals and gain distinct business advantages. In the article entitled, “Shifting Safety into High Gear,” Culver Company principal Brennan Culver shares key strategies and useful tactics that include how to reach customers, utilize data, track efforts, and benchmark results for continued improvement and success. The article can be read in its entirety on the American Gas Association’s (AGA) website http://amgas.org/shifting-safety-into-high-gear/.

According to Culver, “The natural gas industry has made great strides when it comes to both public safety and customer satisfaction. These two areas are intrinsically tied. It’s no surprise that when utilities effectively communicate with their constituents and share valuable information, they reap many business rewards. Studies prove that this type of engagement results in greater customer satisfaction, enhanced brand equity, improved regulatory affairs, and better business relations.

“The challenge often comes down to program implementation. Public safety programs must be designed to follow best practices through disciplines like communications and market research. Moreover, programs have to span an organization, with tools and systems to capture data and share it across the enterprise—this is critical in order to meet goals, drive improvement, and satisfy stakeholders.

“We were privileged to engage in great dialogue on these topics at an AGA event last year and eager to follow-up with related strategies in this month’s American Gas Magazine. Our organization is committed to helping utility companies gain real value through public safety outreach. We look forward to more opportunities to share our future findings with AGA members as we continue our ongoing work with utilities nationwide,” concluded Culver.

About Culver Company

Culver Company, the market leader in utility public safety outreach, is a privately held company specializing in public safety issues, regulatory compliance, energy efficiency, and other initiatives for utility companies including electrical safety, damage prevention, and RP 1162 pipeline public awareness. The consultancy has focused on utilities for over 30 years and works with electric, natural gas, and water utilities across the United States, and internationally. Culver’s public safety outreach programs reach millions of at-risk students, educators, third-party contractors, and emergency responders each year. The company’s mission is to help create unique environments that help utilities educate and improve the communities they serve. For more information on Culver Company, please visit www.culverco.com.
# # #