Program Design

Exceed Compliance and Get a Competitive Advantage

While public outreach programs must meet regulatory requirements, a well-designed and properly implemented program can actually exceed compliance and provide your organization with a strategic advantage. Such programs are data-driven, data producing, and organizationally integrated, thereby benefiting the entire enterprise and positively impacting the bottom line.

How do you build such a program? How do you know if yours meets the highest standards and compares with the rest of the industry? And how do you know if it’s providing a solid return on investment and adding value for your stakeholders?

Draw Upon Decades of Data and a Proven Process

Culver Company is uniquely qualified—and its outreach programs specifically designed—to provide sound answers to these questions. With over 30 years of experience and a proven model (The Culver ModelTM), each year we work with over 1,000 utilities in 38 states to deliver electric and natural gas outreach programs to millions of workers, first responders, residents, educators, and students. We draw upon decades of industry data and a proven process to develop outreach programs and benchmark them for our customers.

Outreach Program Design

Our unique program development process offers value in every step and generates assets that feed a continuous improvement cycle. The result is an effective, financially sustainable, and beneficial program.


  1. Research: The first step of program design is research. In addition to utilizing established studies, techniques such as focus groups, surveys, and interviews help to feed situational analyses, develop program objectives, and inform subsequent phases of program development.

  2. Design: The resources associated with an outreach program must be thoughtfully and strategically designed, taking into consideration the media, audiences, learning styles, work environments, and more. All elements—from the written word and photos to infographics and animation—must be deliberate and should work in concert.  Finally, design must be integrated with a company’s communication and visual guidelines to enhance brand, message, and impact on the public.
  3. Implement: Program implementation is a series of properly orchestrated communications that work together to maximize impact. Multiple channels of communication are used to create awareness, encourage action, educate audiences, and change behaviors. What’s more, these systems are designed with built-in feedback loops and data collection that provide valuable information for analysis.
  4. Impact Studies: It’s important to measure your outreach efforts in order to know if you’re meeting objectives and making a difference. What’s more, assessment helps to capitalize on successes as well as make improvements. Impact studies like testing and surveys are used to gauge effectiveness, benchmark, and feed a continuous improvement process. What’s more, the data generated from these studies is invaluable to regulators, insurers, and legal departments.
  5. Assets: Each program cycle must conclude with vital data analysis, insights, and recommendations so that you can build upon and sustain a successful outreach program. What’s more, these resultant reports are a major asset to public safety planning as well as an organization’s overall strategic business plan.